heidibodell.com
Heidi
Bodell
Experience Highlights
Full-Stack Marketer &
Sales Generator
Heidi is an experienced sales and marketing leader who navigates small businesses through the start-up scaries and large companies in their quest to conquer revenue goals. If she's not guiding teams in reaching new sales heights, she's likely out reaching other altitudes via hiking, climbing, and traveling.
ABOUT
Dataspeed
Director of Sales & Marketing
Leads the overall strategy, execution, and evaluation of brand recognition, customer engagements, and sales growth
Mopec
Director of Marketing
Collaborated with the executive team to create a brand image that embodied the company's mission and resonated with the values of its customers
Macy's
Senior Digital Assistant Merchant
Proposed and implemented website merchandising plans to enhance the display of product assortment and improve sales performance
Work Experience
Events
Grand Opening
Heidi was responsible for planning and executing a new Dataspeed office grand opening with a budget of $10k. The event emphasized the company's innovative image and featured memorable elements, including distinctive invitations, custom wine gifts, top-notch catering, a photo booth, and elegant beatboxing entertainment.
Events
Retail Pop-Ups
From merchandising to post-event sales analysis, Heidi showcased her retail offering in dozens of in-person events. She was known to create a brick-and-mortar shopping atmosphere in the constraints of a 10'x10' tent, thus resulting in hundreds of transactions and countless customers who followed the boutique from show to show.
Pop-Up Events
Shoppers
5000+
24+
Events
Revitalizing small to medium-sized businesses presence at trade events has been of great importance in Heidi's career. Despite notably tight trade show budgets, she has single-handedly redesigned multiple booth layouts and coordinated all logistics to amplify multiple companies' image and increase foot traffic.
Trade Shows
Before
After
Materials
Print Campaigns
Awareness
Social Engagement
To highlight a product's first-of-it's-kind waterproof capabilities, Heidi developed an eye-catching mailer that featured raised UV spot coating that appeared as if the material had real water droplets on it's surface.
In an effort to increase social engagement for a boutique, Heidi designed and launched a campaign that included an edgy package insert to drive hype on social platforms. The result was a 20% increase in post-purchase social tagging.
Incentives
Heidi is able to seamlessly translate her experience across industries. Utilizing her gift with purchase knowledge from Macy's, she launched a campaign to increase AOV in her next role which contributed to a 12% increase in online orders.
Branding
New Logo
Have you noticed this logo yet? Heidi developed it just for your portfolio viewing as a personal branding asset.
Logo Design
When Heidi joined Dataspeed, one of her first initiatives was to modernize the company's logo to reflect their innovative autonomous driving solutions. A clean, contemporary logo was deemed appropriate for a tech firm of their caliber.
Rebranding
Heidi designed a temporary logo to commemorate Mopec's many years of pathology and mortuary industry impact. The fresh image helped create excitement and build momentum for use in promotional activities including press releases and new product launches.
Temporary Logo
Business-to-Consumer
Heidi recognized the revenue opportunity of stocking stuffer purchases during the holiday season. She developed gifting-ready jewelry packaging which resulted in above average sell-through rates for all her distribution outlets.
Business-to-Business
From vehicle decal wraps to hardware housing, Heidi has created a consistent, professional image across the Dataspeed solution offering. She collaborates cross-departmentally to understand the product requirements to ensure any branding decisions are suitable for the application.
Branding
Packaging
